INSIGHTS

OUR INSIGHTS & IDEAS

GO! Syndicated Studies


Aside from providing research services, GoodThinking also aims to carry out research programs on various issues and topics which the company deems relevant to current times and relevant to select industries and categories.


We call this GO! or GoodThinking Observer. The purpose of GO! is to regularly provide those involved in marketing and advertising with a better understanding of different Filipino markets and consumers.  The idea is to offer insights so that companies can optimize their brands, look at potentials of their products, and ensure relevant communications across markets. 


These researches are syndicated because we want many companies and marketing decision-makers to benefit from comprehensive research-based market information.

Below are some of the syndicated studies conducted by GoodThinking.
By GoodThinking Observer 09 Dec, 2014
As a follow up tracking study of benchmarking done in 2011, this study identifies changes and trends which may have been affected by the competitive media landscape.
By GoodThinking Observer 01 Dec, 2012
We know what doctors prescribe, but do patients really comply? And to what extent do they comply?
By GoodThinking Observer 01 Dec, 2012
One step, you’ll encounter one, next step, another one! Sari-sari stores? They’re everywhere!
By GoodThinking Observer 01 Dec, 2011
Majority of the population spend their active life outside home. We can say that this generation is well-exposed to different forms of out-of-home (OOH) media.

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