PEOPLE

GOODTHINKERS

Managing Partners

Issa Baron

Managing Partner (Qualitative)
  • More on Issa
    • BA Mass Communication Major in Communication Research (Cum Laude) (UP Diliman)
    • Has gone full-circle in terms of research experience
    • Started with PRC/Unilever, then Research Manager at Lowe-Lintas Manila, Research Director at PSRC-RI, and exclusive qualitative consultant at Nielsen and Probus Unilab, before setting up GoodThinking
    • Favorite facilitator of many companies in brand workshop, creative exercises, consumer insighting, innovation and communications development

Ferdie Frejas†

Managing Partner (Quantitative)
  • More on Ferdie

    MA in Applied Business Economics (UA&P), BS Applied Statistics (Cum Laude) (PUP)


    More than 20 years of marketing research and strategic planning experience


    Has spent the past 25 years implementing strategic custom design research programs for Philippines blue chip organization, MNCs, GOs and development agencies


    Sought-after speaker, lecturer on marketing research, consumer understanding, analytics and insighting


    Has qualitative and quantitative experience across many industries and subjects


    Passionate about his family, football, civic and parish duties, coffee, jazz, and world music

Client Servicing Team

Ana Mayor

Research Director
(Quantitative)
Loves to keep things neat and quirky

Jam De Leon

Research Manager
(Quantitative)
Spontaneous and always on-the-go

Fun Side

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