In the early 2000s, Ferdie Frejas and Issa Baron, seasoned researchers, dreamt of opening their own market research agency. They want to keep it small and nimble, but big on insights.They want it to be like a boutique agency
where clients(whether big or small) and questions(whether simple or complex) will be given the proper time, attention, and resources.
In January 2003, the dream became reality. GoodThinking
was born! Now, we have more than 15 years industry presence.
Even as the company grew from 2 to more than 30 employees, the foundation and values
of the company remain the same. We remain agile
and big on insights. We avoid cookie-cutter tools and customize
our researches based on client needs and objectives. We are flexible
while staying true
to our market research craft.
% Digital Surveys (CAPI/TAPI/Online)
In 2016, we are one of the first research agencies in the Philippines to fully embrace digital surveys.
Our transition from pen-and-paper interviews (PAPI) to tablet-assisted personal interviews (TAPI) was easy
due to nimble organizational structure
and extensive efforts to educate
our employees, partners, and clients.
Moving forward, we envision the company to continue to grow
with the changing times.