Out-of-Home Media (On-the-gOOH!) 2011

Majority of the population spend their active life outside home. We can say that this generation is well-exposed to different forms of out-of-home (OOH) media. Unlike TV, internet, radio, and other traditional media wherein change-channels, shut-off, or mute are possible, exposure to out-of-home advertisements is unavoidable. You can neither scrap a billboard nor cover a monorail transportation system to avoid exposure to such things. We are indirectly obliged to encounter OOH. The main player of the game just lies whether you give attention to it or not.

Billboards, posters, and other OOH media now line up our roads, walkways, workplaces, and transport systems. With so many OOH media our idle minds are exposed to, the question is what will lead to a successful advertisement placement on various out-of-home media. This is what “On-the-gOOH!” is all about.

The goal of the study is to give a general assessment of the different out-of-home media which will help companies strategize on what media will best promote their brand, product, or services to achieve their target and goals.